Project Giving Back was set up to give charitable organisations in the UK the chance to exhibit a show garden at the RHS Chelsea Flower Show, to promote their cause while supporting the horticultural industry.
RHS Chelsea Flower Show attracts a huge amount of media coverage worldwide.
More about ChelseaWe understand the significance of exhibiting at RHS Chelsea Flower Show so we’ve brought together some of the brightest and best in the horticultural world to help guide entrants.
Get to know usAlex is an experienced horticulturist and was the RHS Chelsea Flower Show Manager and then Head of Shows Development, from 2006 to 2014. During this time, she curated the horticultural content of the show, overseeing hundreds of exhibits. She worked closely with designers, charities and sponsors to manage the complexities of exhibiting and help them realise their dreams. She is passionate about the RHS Chelsea Flower Show, the opportunities it presents for designers and plants people to showcase their talents and appreciates the outstanding benefits it can provide for charities and sponsors. Alex is a Trustee of the Royal Windsor Rose & Horticultural Society and is now an independent event consultant and project manager.
Central to Arne's work as an international garden designer is his ability to identify and draw out the essence of a place, something that gives his gardens a particular quality of harmony and belonging. He has a collaborative approach to design and believes that to succeed, a garden must relate and respond to its surrounding landscape, its history and to the buildings within and around its confines, as well as to the needs of its owners. Arne is an RHS Chelsea Flower Show Gold Medal and Best in Show winning designer and is hailed by his profession as one of most important garden designers working today.
Mark is Chief Executive of Crocus and has worked with many of the top garden designers over the last 20 years, building over 30 show gardens at the RHS Chelsea Flower Show and winning 29 Gold Medals and 11 Best in Shows. Between 2009 and 2019 he was a Trustee on the RHS Council as well as serving on the RHS Commercial Board, the Investment Board and the Nominations and Governance Board. He became a Vice-President of the RHS in 2019. He is currently the Chairman of the Garden Museum and a Trustee of the Chatsworth House Trust.
Rosie started her journalistic career at the Sunday Times. In 1992 she launched and edited the award-winning magazine Gardens Illustrated leaving to become Curator of Chelsea Physic Garden in 2001. During that time she served on the Council of the Linnean Society and the Royal Horticultural Society where she is now a Vice-President. Rosie is a founder trustee of London Gardens’ Network; chairman emeritus of RHS Woody Plant Committee and Trustee of Great Dixter Charitable Trust.
Project Giving Back is not an alternative to the RHS selection process. Our aim is to identify interesting designers, nurseries and horticultural groups and encourage them to apply for PGB funding in partnership with a good cause. If you are successful in being selected by Project Giving Back, you will still need to apply to the RHS in the usual way and PGB funding is not a guarantee of space allocation at the show.
The RHS Chelsea Flower Show attracts a huge amount of media interest. If your garden is selected by the RHS for the show, the good cause and designer will have the chance to promote their story to the media and work with the RHS press office to maximise media opportunities. They will be invited to organise a photo call on the garden on press day and take advantage of the many other media opportunities available at the show. Any press activity should be coordinated in conversation with the RHS press office. Charities are encouraged to find interesting and creative ways to get their message across and the story behind the garden is often of interest to a wide variety of media.
The charitable organisation benefitting from the garden funded by PGB will be responsible for all PR and marketing in the lead up to and during the show. The RHS Press Office team will provide support throughout the process, with additional guidance from the PGB team. However, the PGB funding will not cover PR & marketing costs and so this should be considered when applying for funding.
Mentorship opportunities are provided to lorem ipsum dolor sit amet, consectetur adipiscing elit.
Learn More