Speaking at the PGB 2023 Exhibitor Workshop, Katie Tait, Director of Communications at Maggie’s and PGB Mentor, chats to some of our 2022 cohort about the challenges of running successful PR campaigns in the crowded Chelsea media space.
February 17, 2023
In 2022 alone, media coverage about the RHS Chelsea Flower Show reached a global audience of 1.4 billion people. It is the world’s most famous horticultural event, a ‘must-have’ ticket in the UK social calendar and a magnet for anyone and everyone who loves gardens and gardening. Journalists from a wide range of media outlets are hungry for stories about the show, often planning their coverage months in advance to ensure they are bringing readers, listeners and viewers the very best content. But competition for those precious column inches or airtime minutes is fierce, so how can charities plan and execute successful PR campaigns that deliver tangible and measurable coverage of their message?
In the latest episode of the Gardens For Good Causes podcast, Katie Tait, Director of Communications for Maggie’s and valued PGB Mentor, chats to Carry Somers, Founder of Fashion Revolution, Eleanor Driscoll, Film & Image Manager at RNLI and Paula McWaters, seasoned garden writer and editor about the challenges of delivering a successful PR campaign at RHS Chelsea Flower Show.
“Think in terms of telling stories through your garden, and from the charity’s point of view, think about how you can sum up what your message is in one sentence.” Paula McWaters, freelance garden writer and editor
Listen now to glean valuable tips and ideas for making the most of the Chelsea platform, and join the conversation if you have your own top tips to share.