For charities of all sizes - from local causes to UK-wide institutions - Project Giving Back provides a once in a lifetime opportunity for exposure at one of the UK's best loved events.
Project Giving Back offers UK charities and other UK-registered not-for-profit organisations the opportunity to exhibit a fully-funded show garden at the RHS Chelsea Flower Show and financial support to relocate the garden to a permanent location after the show. Conceived in January 2021 by two anonymous RHS Life Members, Project Giving Back is designed to help good causes raise awareness of their work and increase their fundraising potential following the pandemic.
Supporting a garden requires an approved strategy, since you’re going to be managing an unprecedented level of media attention. We want our charities to gain as much as possible from this, however we’re here to help you as much as possible.
Supporting a garden requires an approved strategy, since you’re going.
However we’re here to help you as
much as possible.
Managing an unprecedented level of media attention
RHS Chelsea attracts around 168,000 visitors each year
81% are from households with high disposable income
The RHS has more than 600,000 members with a high socio-economic profile
During RHS Chelsea 2024 show week, the RHS Website received 7.1m views with 4.4m views to RHS Chelsea show pages
Footfall to the RHS website increased to 3.6 million during the 2023 RHS Chelsea Show week
The RHS has a combined following of 1.2M across social media
In 2024, the RHS Chelsea Flower Show was featured in over 7,700 broadcast, print and online articles
Over 650 media contacts attend the event from around the world, from journalists and photographers to producers and bloggers
During May 2024, the month of the show, print & online coverage reached a combined circulation of around 6.5 billion
As the official RHS Chelsea broadcast partner, the BBC features 13 hours of coverage across its day and evening programmes during show week
There are a number of benefits that the RHS offer exhibitors.
A single or double page editorial in the RHS Show Guide featuring your logo
Entertain your clients, contacts or sponsors with exhibitor exclusive hospitality packages, including dining, breakfast tours and after hours receptions.
A dedicated page on the RHS website including links to your website
Support from the RHS in-house PR team to promote your presence at the show
Based on 2019 visitor interviews 80% of guests planned to visit Show Gardens.
RHS Chelsea visitors represent households with high disposable incomes. In 2019, 88% of visitors earned above the national average household income, with an average household income of £78,000, while 81% of visitors are classed as ABC1 compared to a national figure of 55%.
We have supported 42 gardens at the RHS Chelsea Flower Show since PGB began in 2022. Each garden celebrates and draws attention to the work of charitable organisations, community interest groups, and educational programmes in the UK.
Project Giving Back predominantly supports UK registered charities and our strategy is aligned with the UK Charities Act 2011. We aim to select a cohort of gardens for good causes each year that broadly represents the different charitable purposes.
Read more here
Grant-making charity Project Giving Back (PGB) will fund a further cohort of gardens for UK charities at RHS Chelsea Flower Show 2025, all of which will be permanently relocated after the show to continue to benefit the good causes that have inspired them.
Project Giving Back supports gardens for good causes at the RHS Chelsea Flower Show, and while the deadline (Friday 4th October 2024) for the 2026 Show Garden funding applications has now passed, we’re pleased to announce that we will be extending the deadline for the 2026 All About Plants funding category to Monday 4th November 2024.
Project Giving Back supports gardens for good causes at the RHS Chelsea Flower Show, and we are excited to announce that we are open to applications for funding for all categories listed on our website for 2026.
The annual Gardens for Good Causes Exhibition will be on display at the Garden Museum in London from 13 - 29 September
Grant-making charity Project Giving Back (PGB) will fund a further cohort of gardens for UK charities at RHS Chelsea Flower Show 2025, all of which will be permanently relocated after the show to continue to benefit the good causes that have inspired them.
Project Giving Back supports gardens for good causes at the RHS Chelsea Flower Show, and while the deadline (Friday 4th October 2024) for the 2026 Show Garden funding applications has now passed, we’re pleased to announce that we will be extending the deadline for the 2026 All About Plants funding category to Monday 4th November 2024.
Project Giving Back supports gardens for good causes at the RHS Chelsea Flower Show, and we are excited to announce that we are open to applications for funding for all categories listed on our website for 2026.
The annual Gardens for Good Causes Exhibition will be on display at the Garden Museum in London from 13 - 29 September