A powerful platform for good causes


For charities of all sizes - from local causes to UK-wide institutions -  Project Giving Back provides a once in a lifetime opportunity for exposure at one of the UK's best loved events.

Applications closed

The Opportunity

Project Giving Back offers UK charities and other UK-registered not-for-profit organisations the opportunity to exhibit a fully-funded show garden at the RHS Chelsea Flower Show and financial support to relocate the garden to a permanent location after the show. Conceived in January 2021 by two anonymous RHS Life Members, Project Giving Back is designed to help good causes raise awareness of their work and increase their fundraising potential following the pandemic.

Supporting a garden requires an approved strategy, since you’re going to be managing an unprecedented level of media attention. We want our charities to gain as much as possible from this, however we’re here to help you as much as possible.

Supporting a garden requires an approved strategy, since 
you’re going.



However we’re here to help you as 
much as possible.

Managing an unprecedented level of media attention

A unique opportunity for good causes in the UK

Visitors

168,000+

RHS Chelsea attracts around 168,000 visitors each year

81%

81% are from households with high disposable income

600,000+

The RHS has more than 600,000 members with a high socio-economic profile

Online

100,300+

During RHS Chelsea 2024 show week, the RHS Website received 7.1m views with 4.4m views to RHS Chelsea show pages

3.6 million

Footfall to the RHS website increased to 3.6 million during the 2023 RHS Chelsea Show week

1.2 million

The RHS has a combined following of 1.2M across social media

Media

7,700+

In 2024, the RHS Chelsea Flower Show was featured in over 7,700 broadcast, print and online articles

650+

Over 650 media contacts attend the event from around the world, from journalists and photographers to producers and bloggers

6.5 billion

During May 2024, the month of the show, print & online coverage reached a combined circulation of around 6.5 billion

13 hours

As the official RHS Chelsea broadcast partner, the BBC features 13 hours of coverage across its day and evening programmes during show week

Exhibitor benefits

There are a number of benefits that the RHS offer exhibitors.

A single or double page editorial in the RHS Show Guide featuring your logo

Entertain your clients, contacts or sponsors with exhibitor exclusive hospitality packages, including dining, breakfast tours and after hours receptions.

A dedicated page on the RHS website including links to your website

Support from the RHS in-house PR team to promote your presence at the show

RHS Chelsea visitor profile

Based on 2019 visitor interviews 80% of guests planned to visit Show Gardens.

Socio-economics

88% above average income

RHS Chelsea visitors represent households with high disposable incomes. In 2019, 88% of visitors earned above the national average household income, with an average household income of £78,000, while 81% of visitors are classed as ABC1 compared to a national figure of 55%.

Region of residence

London 20%

South East 20%

Rest of uk 33%

Overseas 27%

Chelsea is about trying things you can’t necessarily try in other people’s gardens... It’s about taking a creative risk and stretching yourself.

Charlotte Harris
Garden Designer

Enjoy the process. If you don’t enjoy it, you won’t 
get the most out of it.

Rosie Hardy
Plantswoman & Nursery Owner

Remember that old literary mantra 'show, don’t tell', particularly if you’re telling a story about a charity.

Tom Stuart-Smith
Garden Designer

Gardens for good causes

We have supported 42 gardens at the RHS Chelsea Flower Show since PGB began in 2022. Each garden celebrates and draws attention to the work of charitable organisations, community interest groups, and educational programmes in the UK.

A Rewilding Britain Landscape

Designed by:
Lulu Urquhart & Adam Hunt
Good Cause

A Textile Garden for Fashion Revolution

Designed by:
Lottie Delamain
Good Cause

Alder Hey Urban Foraging Station

Designed by:
Howard & Hugh Miller
Good Cause

Bowel Research UK Microbiome Garden

Designed by:
Chris Hull
Good Cause

Centre for Mental Health's The Balance Garden

Designed by:
Jon Davies and Steve Williams
Good Cause

Choose Love Garden

Designed by:
Jane Porter
Good Cause

Core Arts Front Garden Revolution

Designed by:
Andy Smith-Williams
Good Cause

Down’s Syndrome Scotland Garden

Designed by:
Nick Burton
Good Cause

Hands Off Mangrove by Grow2Know

Designed by:
Grow2Know
Good Cause

Horatio's Garden

Designed by:
Harris Bugg Studio
Good Cause

Mind Garden

Designed by:
Andy Sturgeon
Good Cause

Mothers for Mothers Garden

Designed by:
Pollyanna Wilkinson
Good Cause

Muscular Dystrophy UK Forest Bathing Garden

Designed by:
Ula Maria
Good Cause

National Autistic Society Garden

Designed by:
Sophie Parmenter
Good Cause

National Garden Scheme Garden

Designed by:
Tom Stuart-Smith
Good Cause

New Blue Peter Garden: Discover Soil

Designed by:
Juliet Sargeant
Good Cause

Planet Good Earth Garden

Designed by:
Betongpark & Urban Organic
Good Cause

RAF Benevolent Fund 'Strongest Link' Garden

Designed by:
John Everiss
Good Cause

RNLI Garden

Designed by:
Chris Beardshaw
Good Cause

Samaritans' Listening Garden

Designed by:
Darren Hawkes
Good Cause

School Food Matters Garden

Designed by:
Harry Holding
Good Cause

St Mungo's Putting Down Roots Garden

Designed by:
Adolfo Harrison & Darryl Moore of Cityscapes
Good Cause

Stroke Association’s Garden for Recovery

Designed by:
Miria Harris
Good Cause

Sue Ryder Grief Kind Garden

Designed by:
Katherine Holland
Good Cause

Terrence Higgins Trust Bridge to 2030 Garden

Designed by:
Matthew Childs
Good Cause

The Centrepoint Garden

Designed by:
Cleve West
Good Cause

The Fauna & Flora Garden

Designed by:
Jilayne Rickards
Good Cause

The Freedom from Torture Garden: A Sanctuary for Survivors

Designed by:
Emma O'Connell
Good Cause

The Glasshouse Garden

Designed by:
Jo Thompson
Good Cause

The Hospice UK Garden of Compassion

Designed by:
Thomas Hoblyn
Good Cause

The King’s Trust Garden: Seeding Success

Designed by:
Joe Perkins
Good Cause

The Myeloma UK - 'A Life Worth Living' Garden

Designed by:
Chris Beardshaw
Good Cause

The National Brain Appeal’s 'Rare Space' Garden

Designed by:
Charlie Hawkes
Good Cause

The Natural Affinity Garden for Aspens

Designed by:
Camellia Taylor
Good Cause

The Panathlon Joy Garden

Designed by:
Penelope Walker
Good Cause

The Pathway Garden

Designed by:
Modular
Good Cause

The Pulp Friction Growing Skills Garden

Designed by:
Will Dutch and Tin-Tin Azure-Marxen
Good Cause

The RSPCA Garden

Designed by:
Martyn Wilson
Good Cause

The Royal Entomological Society Garden

Designed by:
Tom Massey
Good Cause

The Sadler's Wells East Garden

Designed by:
Alexa Ryan-Mills
Good Cause

The Size of Wales Garden

Designed by:
Studio Bristow
Good Cause

The St James’s Piccadilly Garden - Imagine the World to be Different

Designed by:
Robert Myers
Good Cause

The Talitha Arts Garden

Designed by:
Joe & Laura Carey
Good Cause

The Teapot Trust Elsewhere Garden

Designed by:
Semple Begg
Good Cause

WaterAid Garden

Designed by:
Tom Massey
Good Cause

Wilderness Foundation UK Garden

Designed by:
Charlie Hawkes
Good Cause

World Child Cancer Nurturing Garden

Designed by:
Good Cause
View all gardens
national open garden
national autistic society
muscular dystrophy
freedom from torture
sue ryder
wateraid
RAF
mothers for mothers
grow2know
fauna and flora
fashion revolution
corearts
choose love
Alder Hey
rewilding britain
Royal Entomological Society
Sadlers Wells
SAMARITAINS
RSPCA
The National Brain Appeal
MyelomaUK
panathlon challenge
national open garden
national autistic society
muscular dystrophy
freedom from torture
sue ryder
wateraid
RAF
mothers for mothers
grow2know
fauna and flora
fashion revolution
corearts
choose love
Alder Hey
rewilding britain
Royal Entomological Society
Sadlers Wells
SAMARITAINS
RSPCA
The National Brain Appeal
MyelomaUK
panathlon challenge

2026 Application process

4th November '24

Window to submit expressions of interest closes

w/c 18 November

Confirm longlist and invite applicants to submit moodboards by 20th December

w/c 20th January

Shortlist confirmed and invite applicants to present

w/c 10th or 17th March:

shortlist applicants presenting to panel

by 4th April

PGB to confirm AAP selection for 2026

Visit the 2024 gardens for good causes

Learn more

Our Assessment Criteria

Project Giving Back predominantly supports UK registered charities and our strategy is aligned with the UK Charities Act 2011. We aim to select a cohort of gardens for good causes each year that broadly represents the different charitable purposes.

Read more here

Journal

News

Gardens for good causes funded by Project Giving Back announced for RHS Chelsea 2025

Grant-making charity Project Giving Back (PGB) will fund a further cohort of gardens for UK charities at RHS Chelsea Flower Show 2025, all of which will be permanently relocated after the show to continue to benefit the good causes that have inspired them.

News

All About Plants funding deadline extended

Project Giving Back supports gardens for good causes at the RHS Chelsea Flower Show, and while the deadline (Friday 4th October 2024) for the 2026 Show Garden funding applications has now passed, we’re pleased to announce that we will be extending the deadline for the 2026 All About Plants funding category to Monday 4th November 2024.

News

PGB is now open to expressions of interest for 2026

Project Giving Back supports gardens for good causes at the RHS Chelsea Flower Show, and we are excited to announce that we are open to applications for funding for all categories listed on our website for 2026.

News

Gardens for Good Causes exhibition at the Garden Museum

The annual Gardens for Good Causes Exhibition will be on display at the Garden Museum in London from 13 - 29 September

News

Project Giving Back Statement for 2026

Since Project Giving Back (PGB) started funding gardens for good causes at RHS Chelsea Flower Show in 2022, our unique grant-making charity has had a significant impact - not only on the world-famous flower show and the charities who have used the opportunity to raise funds and awareness, but also on the communities where the gardens find permanent homes after the show has closed. All 60 gardens PGB will fund between 2022 and 2026 will have a life after RHS Chelsea in permanent locations around the UK.

Interview

Interview: Mark Fane, Crocus Co-Director, PGB Trustee

It is 30 years since Mark Fane built his first garden at the RHS Chelsea Flower Show and this year will be the last. As Crocus bows out of the show, Mark reflects on their incredible legacy of designer partnerships that have delighted show visitors and viewers and inspired a new generation of designers, landscapers and nursery folk.

Interview

Interview: Rosie Atkins, recipient of an RHS Elizabeth Medal of Honour (EMH)

On Tuesday 26 March 2024, Rosie Atkins received an RHS Elizabeth Medal of Honour (EMH), in recognition of her contribution to horticulture. Rosie talks about her career and what receiving the EMH means to her.

Inspiration

Want to know how to attract and retain really great women? There’s a lot to learn from ‘Project Giving Back’

For the last 20+ years I’ve been celebrating IWD in the corporate world … a world where we’ve used the day to celebrate the progress and achievements being made. And that’s been important because, let’s face it, there are still today material discrepancies in the number of women in senior and leadership roles, and in gender pay. Corporates now recognise the issue and, in most cases, are working hard to address the imbalances. However, targets of 40% of women on Boards and an 8% gender pay gap shows there is still a long way to go, and it’s a nut that hasn’t been cracked.

News

This year’s All About Plants designs revealed

We are delighted to be supporting all six of the All About Plants gardens at RHS Chelsea this May. These small gardens use the power of plants to highlight the work of some amazing charitable causes and showcase new designers and specialist growers and nurseries.

Inspiration

There’s hope in a garden

Project Giving Back exists to amplify the work of charitable causes in the UK. We fulfil our purpose by funding gardens for good causes at the RHS Chelsea Flower Show. The gardens are first a catalyst for engagement at the world-renowned Royal Horticultural Society Chelsea Flower Show, before being relocated or repurposed to permanent sites across the UK creating an ongoing legacy and benefit to the causes and their communities.

Inspiration

RHS Gardens for the Future conference

Trees, water and a heartwarming dose of joy were the main topics of conversation at the RHS Gardens for the Future press conference this week.

News

Show & Sanctuary Gardens announced for RHS Chelsea 2024

Project Giving Back (PGB) will support 15 gardens for good causes at RHS Chelsea Flower Show 2024, including seven show gardens and two sanctuary gardens that have been announced by the RHS today.

News

Application process and timeline explained for 2025 garden funding

We are now accepting expressions of interest from charities and designers interested in applying to create a fully funded show garden at RHS Chelsea Flower Show 2025. This follows our recent announcement that Project Giving Back is extending its programme of funding for gardens for good causes until 2026. Here we explain in more detail the stages and timeline for the application process.

News

Announcing extended support of gardens for good causes at RHS Chelsea Flower Show

Project Giving Back (PGB) intends to continue its support of gardens for good causes at the RHS Chelsea Flower Show in 2025 and 2026. Expressions of interest for 2025 funding can be submitted via the Project Giving Back website from Friday 22 September to Friday 3 November 2023. All gardens supported by PGB are repurposed in permanent locations around the UK after the show as ongoing legacies for the causes that inspired them.

News

Garden Museum to present gardens for good causes exhibition

We are excited to be back at the Garden Museum in September with a two week exhibition celebrating the 15 gardens supported by PGB at the RHS Chelsea Flower Show 2023. All our 2023 gardens for good causes are being relocated to permanent homes throughout the UK.

Inspiration

Too good to miss at the RHS Chelsea Flower Show this year

My first visit to the RHS Chelsea Flower Show site during the build always blows my mind. With 25 show gardens this year, the compact site feels full of activity, machinery and a LOT of people in high vis.

News

2022 Impact Summary

Project Giving Back offers a form of creative philanthropy in which good causes receive a gift of opportunity rather than direct funding. Wide ranging benefits include opportunities for extensive press and social media coverage, hosting exclusive events for potential donors and direct engagement with thousands of show visitors. We asked our 2022 garden teams to tell us how their experience at RHS Chelsea 2022 has impacted their charity so far.

Inspiration

Here’s to a hopeful International Women’s Day

Every International Women’s Day, thousands of “Happy IWD” messages are sent and received. Don’t get me wrong, I’m at the front of the queue when it comes to wanting to celebrate the achievements of women, past, present and future, but when it comes to international anything day/week/month, ‘happy’ is not often what I feel. While I applaud organisations for using it as a vehicle for highlighting change still needed, every year, there’s a part of me that feels frustrated because the very existence of a day is evidence that equality is still being strived for.

Inspiration

Gardens for Good Causes podcast: Successful PR & comms campaign planning

Speaking at the PGB 2023 Exhibitor Workshop, Katie Tait, Director of Communications at Maggie’s and PGB Mentor, chats to some of our 2022 cohort about the challenges of running successful PR campaigns in the crowded Chelsea media space.

Inspiration

Project Giving Back and House Nine Design helped raise over £15,000 to help domestic abuse charity Furnishing Futures

House Nine Design and Project Giving Back helped raise over £15,000 to help those fleeing domestic abuse through the charity Furnishing Futures.

News

Full list of 2023 gardens for good causes revealed 

We are delighted to reveal further good causes we will support next year with the announcement of the All About Plants and Sanctuary Gardens at RHS Chelsea Flower Show 2023.

News

RHS Chelsea 2023 Show Gardens announced

Following a hugely successful inaugural year in 2022, we will support more gardens for good causes in 2023. They will be presented at the RHS Chelsea Flower Show, before being repurposed and relocated to their permanent homes across the UK. These include seven Show Gardens announced by the RHS. All gardens we support are inspired by UK charities and will live on after the show as a lasting legacy for their individual good causes - as teaching gardens, community spaces and other beneficial green spaces.

News

Gardens for Good Causes 2022 exhibition at The Garden Museum

The Garden Museum will host a special exhibition, from 30 September - 6 October 2022, to celebrate the twelve gardens for good causes supported by Project Giving Back that were presented at RHS Chelsea Flower Show 2022.

News

PGB is now open to expressions of interest for 2024

To help applicants plan a submission for 2024 funding, we are sharing more information about the questions that will be asked in our expression of interest form.

News

Funding applications for 2024 gardens to open

From 1 - 23 September 2022, we will be inviting expressions of interest for garden funding at RHS Chelsea Flower Show 2024.

Interview

Looking back on RHS Chelsea Flower Show 2022

RHS Chelsea 2022 was a vintage year and Project Giving Back is proud to have played its part. Hattie Ghaui, CEO of Project Giving Back, reflects on the charity's first RHS Chelsea Flower Show, celebrates some of the incredible success stories, and looks ahead to the next milestone in the charity's Chelsea journey.

News

Charity status and new CEO confirmed

Hattie Ghaui has been appointed CEO of Project Giving Back, which is now a registered charity.

Interview

The road to Chelsea - what goes into creating a show garden

Once our charities and garden designers have had their design accepted by the RHS, then it’s all systems go. There is a huge amount of organisation involved in creating a show garden at RHS Chelsea Flower Show. As former RHS Chelsea Flower Show Manager and RHS Head of Shows Development, our advisory panel member Alexandra Denman is perfectly placed to provide insight into the many things that go into bringing together a successful show garden.

Interview

How Project Giving Back is funded

It is thanks to the generosity of our Founders that Project Giving Back exists to give good causes the opportunity to have a presence at RHS Chelsea Flower Show. Here our Project Director, Hattie Ghaui, explains more about how our gardens are funded.

Interview

‘Our story so far’ with Chair of our Advisory Panel, Rosie Atkins

When Project Giving Back was first conceived at the beginning of last year, Rosie Atkins was an obvious choice to be invited to get involved. Rosie began her career in journalism at the Sunday Times and 30 years ago launched Gardens Illustrated magazine. After ten years as editor, she left to become Curator of Chelsea Physic Garden. She has ​​chaired various RHS committees and served on the boards of several charities. Here Rosie tells us what made her want to be part of Project Giving Back and why she thinks gardening and good causes are such a good fit.

News

New category of plant-focused gardens announced

We are thrilled to announce the good causes and designers behind four new All About Plants gardens, supported by Project Giving Back at the RHS Chelsea Flower Show 2022.

News

A first look at gardens supported by Project Giving Back in 2022

Project Giving Back will support 12 gardens for good causes at the RHS Chelsea Flower Show in May 2022. Today we can reveal seven of those gardens, with more to be announced later in January. All gardens supported by Project Giving Back will be unveiled to show visitors and viewers before being relocated to their permanent homes across the UK in summer 2022.

Inspiration

What we loved about the RHS Chelsea Flower Show in 2021

For the first time in the show’s 108-year history, the RHS Chelsea Flower Show was held in autumn this year. The sun shone all week and the whole experience was one of relaxed, late summer contentment. We popped along to discover more about how the greatest flower show on Earth offers an unparalleled platform for good causes to tell the world about their work.

News

Project Giving Back announced

We're so pleased to be able to announce a new and unique organisation that will provide funding for gardens inspired by UK charities and not-for-profit organisations at the RHS Chelsea Flower Show in 2022, 2023 and 2024.

News

Gardens for good causes funded by Project Giving Back announced for RHS Chelsea 2025

Grant-making charity Project Giving Back (PGB) will fund a further cohort of gardens for UK charities at RHS Chelsea Flower Show 2025, all of which will be permanently relocated after the show to continue to benefit the good causes that have inspired them.

News

All About Plants funding deadline extended

Project Giving Back supports gardens for good causes at the RHS Chelsea Flower Show, and while the deadline (Friday 4th October 2024) for the 2026 Show Garden funding applications has now passed, we’re pleased to announce that we will be extending the deadline for the 2026 All About Plants funding category to Monday 4th November 2024.

News

PGB is now open to expressions of interest for 2026

Project Giving Back supports gardens for good causes at the RHS Chelsea Flower Show, and we are excited to announce that we are open to applications for funding for all categories listed on our website for 2026.

News

Gardens for Good Causes exhibition at the Garden Museum

The annual Gardens for Good Causes Exhibition will be on display at the Garden Museum in London from 13 - 29 September

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